Our founder | nualime inspired activewear | Made in NYC | Made in USA

Our founder


Just like Nualime, our founder Tatyane was born in Brazil and proudly calls New York home.  She’s thrilled to share nualime with the world, and it all started with a tiny seed of an idea…

When she was very young, Taty’s mom told her that if she worked hard enough, her dreams would always be within her reach. Well…Taty took that seriously. Like, really seriously. Twelve years ago, she came to NY as a freshly graduated college student, with just an internship—limited English skills & no family or friends. Like the self-starter she’s always been, she was ready for the challenge. 

So much has changed since then! (Moms always know best, don’t they?)

Now a Fordham University MBA graduate (and lover of all things fitness, fashion and yoga), Taty has her sights on the next big challenge. When she saw the incredible beauty and innovation of the latest fitness-fashion trends from Brazil—she wanted to share it. When she saw an opportunity to support women who wanted to become their best, healthiest, and most confident selves—she wanted to be a part of it. 

So she took the leap! Leaving behind a successful corporate career, Taty started Nualime: intelligent workout clothing with an evolved purpose.  Nualime is the first line of stylish, high-tech activewear that’s designed and produced in NYC by skilled men and women who earn a fair wage. Supporting the local economy is an important part of giving back to the city Taty loves and calls home.

Taty loves living a healthy lifestyle…and on any given day, she’s somewhere practicing yoga or Pilates, playing volleyball in Central Park, lifting weights, or enjoying a run. Taty completed the Hampton’s Full Marathon in 2009 and NYC Half Marathon in 2009 and 2014.

And the rest is to be continued…